Marketing Specialist
Location: Houston, Texas
Work Arrangement: On-site, five days per week
Base Salary: 70,000 - 80,000 annually, depending on experience
Position Summary
SDLG North America is seeking a Marketing Specialist to support brand awareness, dealer marketing, and sales growth across North America. Based in our Houston office, this position will help create marketing materials, manage digital content, coordinate events, and support campaigns for SDLG equipment and related products.
The Marketing Specialist will work closely with sales, product, aftermarket, and headquarters teams to communicate product value and provide dealers with practical marketing resources. This role combines content creation and campaign execution with day-to-day coordination of marketing projects.
The ideal candidate is a strong writer, organized project coordinator, and creative problem-solver who can turn technical product information into clear, engaging content. This person must be comfortable working independently, managing competing deadlines, and supporting a growing organization.
Essential Duties and Responsibilities
Content Development and Brand Support
- Create and update brochures, product information sheets, presentations, advertisements, email communications, and other marketing materials.
- Translate technical product information into clear messaging tailored to dealers, equipment buyers, and relevant industry audiences.
- Coordinate with product and aftermarket teams to verify product specifications, capabilities, and claims before publication.
- Maintain consistent branding, messaging, and visual standards across North American marketing materials.
- Adapt headquarters-provided content for North American audiences, reviewing language, terminology, and market relevance.
- Organize marketing assets, including approved logos, photographs, videos, templates, and current product materials.
Digital Marketing and Communications
- Create, schedule, and publish content across company social media channels.
- Support website updates to keep product information, company news, dealer resources, and event details current.
- Develop email campaigns and newsletters to support product awareness, dealer engagement, and sales initiatives.
- Coordinate photography and video projects, including equipment demonstrations, customer stories, dealer highlights, and company activities.
- Monitor digital engagement and campaign results, identifying opportunities to improve content and audience reach.
- Support search engine optimization and paid digital advertising as assigned.
Dealer and Sales Marketing Support
- Provide dealers and sales teams with approved marketing materials, product messaging, and promotional resources.
- Coordinate dealer marketing requests and help tailor materials for local campaigns, open houses, and customer events.
- Support product launches with coordinated content, sales materials, and promotional activities.
- Work with sales teams to capture customer questions, market feedback, and content needs.
- Coordinate the collection and handoff of marketing-generated inquiries to the appropriate sales contacts.
Trade Shows and Events
- Support planning and execution of trade shows, dealer meetings, product demonstrations, and other company events.
- Coordinate event materials, promotional items, signage, vendor arrangements, and shipping deadlines.
- Help prepare event communications and promotional campaigns before, during, and after events.
- Organize event leads and coordinate follow-up with sales teams.
- Track event expenses and results to support future planning.
Marketing Coordination and Reporting
- Maintain a marketing calendar covering campaigns, content, product launches, and events.
- Coordinate projects with internal stakeholders, headquarters, agencies, printers, and other vendors.
- Track project deadlines, approvals, expenses, and deliverables.
- Prepare concise reports on campaign activity, digital performance, lead generation, and marketing spending.
- Research competitor marketing, industry trends, and customer interests to inform marketing recommendations.
- Perform other related marketing duties as business needs evolve.
Required Qualifications
- Bachelor’s degree in marketing, communications, journalism, business, or a related field, or an equivalent combination of relevant education and experience.
- At least three years of relevant experience in marketing, communications, content development, or a related role.
- Strong writing, editing, and proofreading skills, with the ability to communicate technical information clearly.
- Experience creating content for social media, email campaigns, websites, and printed materials.
- Working proficiency with graphic design and content creation tools, such as Adobe Creative Cloud, Canva, or comparable software.
- Familiarity with website content management systems, email marketing platforms, and digital analytics tools.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Attention to detail when reviewing product information, brand standards, and published content.
- Ability to collaborate across departments and work independently with consistent follow-through.
- Ability to work on-site at the Houston office five days per week.
Preferred Qualifications
- Experience in construction equipment, heavy machinery, manufacturing, agriculture, automotive, industrial distribution, or a related industry.
- Experience supporting a dealer network or business-to-business marketing programs.
- Experience coordinating trade shows, product launches, or customer events.
- Familiarity with paid advertising, search engine optimization, and lead tracking through CRM systems.
- Photography, video production, or video editing skills.
- Experience adapting global marketing materials for North American audiences.
- Experience working with an international headquarters or teams across multiple time zones.
Compensation and Benefits
SDLG North America offers a base salary of 70,000 - 80,000 annually, depending on qualifications and experience.
Additional benefits and eligibility information will be provided during the hiring process.
Work Environment
This is a full-time, office-based position located in Houston, Texas. Regular on-site attendance is required five days per week.
The role may include time in warehouse, dealer, or equipment demonstration environments while coordinating marketing content and events. Occasional travel or work outside regular office hours may be necessary for trade shows, company events, or coordination with international teams.
Essential functions may be performed with reasonable accommodation.
Equal Employment Opportunity
SDLG North America is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, pregnancy, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.