Summary

The Senior Marketing Coordinator is the execution engine behind our North American experiential program, managing event logistics while leading onsite lead-generation efforts. This role drives the pipeline by sourcing programs, building campaigns, and translating event performance into measurable sales outcomes.

Your Day-to-Day:

• Create your own marketing campaigns to generate a sales pipeline through marketing activities such as internal and external conferences, trade shows, webinars, speaking engagements, roundtables, and more.
• Source prospective partners, programs, and events, and evaluate for fit with overall strategy
• Collaborate with external and internal stakeholders: From vendors, to customers, to colleagues
• Create reports and budgets by comparing and analyzing results with plans and forecasts. Track and report campaign performance metrics and KPIs.
• Assist in developing marketing materials, sales collateral, and digital content (linked posts, case studies, etc.).
• Conduct competitive analysis and market research to identify trends and opportunities.
• Work with marketing leadership to align with overall goals, plans, and budgets
• Travel is required when on-site presence is required at an event (20-40%)

Desired requirements:

• Bachelor’s degree required
• 3 years of relevant experience, preferably in B2B Marketing 
• Knowledge of traditional marketing and digital marketing tools
• Experience promoting programs through various marketing channels (email, social, paid, etc.) 
• Translate business goals to execution with a data-driven approach
• Excellent verbal and written communication skills
• Impeccable organization skills with attention for detail
• Solid computer skills with Microsoft Office (with emphasis on Microsoft Excel), G-Suite (with emphasis on Google Sheets), and a CRM database

Perks & Benefits:

• Performance-based commission (for eligible roles)
• Competitive benefits, 401k matching plan, and wellness resources
• Opportunity to earn stock options for top-performers
• Paid parental leave
• Paid company & flex holidays
• ZINGy environment: quarterly events, team outings, and MORE!

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