Job DetailsJob Location: Houston, TX 77086GENERON is a diversified manufacturing group with operating companies in multiple business segments. The position would involve working with the various General / Sales Managers to support their overall sales strategies.   The top candidate should be comfortable with day-to-day marketing activities; Internet Site Updates, Press Releases, Trade Show Support, Product Brochure Development If you are a people-person who loves working in a diverse manufacturing environment we want to hear from you. Objectives of this Role Working with the various business units identify target audiences, and develop marketing materials with specific objectives across different channels and segments Implements the company's overall creative content marketing strategy based on specific goals and objectives Analyze competitive markets for best practices to build successful strategies Create, maintain, and conduct analytics reporting across multiple platforms and develop key insights for future campaign development. Daily and Monthly Responsibilities Analyze and update web sites working with our third-party internet hosting company as required Review and update key marketing material and update as required. This will involve product brochure development, press releases, web site content updates etc. Gather customer and market insights from various sources to optimize the approach used internally to increase customer conversions, and generate more qualified leads Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Manage content and updates for customer participating in events, documenting business processes, and providing sales support as required Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and recommend changes accordingly Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Qualifications Bachelor’s degree in Marketing Adobe Photoshop, Illustrator and InDesign Excellent written and verbal communication skills with eye for creativity Experience developing marketing plans and campaigns including brochures  Strong project management, multitasking, and decision-making skills Proficiency with online marketing and social media strategy Proven experience designing interactive applications and networking platforms Willingness and ability to travel Benefits Medical, dental, vision, matching 401k, paid vacation