Job Purpose

This position will be responsible for driving measurable growth across digital channels by planning, executing, and optimizing integrated marketing programs. This role combines strategic oversight with hands-on execution, leveraging data, audience insights, and emerging technologies to improve performance and scalability. A key focus is the evaluation, implementation, and ongoing management of digital marketing tools and platforms to enhance campaign effectiveness, streamline workflows, and support business objectives.

Job Description

RESPONSIBILITIES: This position is responsible for leading the digital marketing strategy and execution of communications and marketing to support the GBUs’ marketing strategies and sales targets. Key areas of responsibility include:

Digital Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business and revenue goals
• Translate commercial priorities into channel-specific plans (paid media, SEO, content, email, social)
• Partner with sales, communications, and product teams to support integrated campaigns
• Define KPIs and measurement frameworks tied to pipeline, engagement, and conversion outcomes

Campaign Execution & Optimization

• Plan and manage multi-channel campaigns across paid search, paid social, display, email, and web
• Oversee campaign setup, targeting, creative alignment, and performance tracking
• Continuously optimize campaigns based on data insights, A/B testing, and conversion analysis
• Manage campaign calendars, budgets, and timelines to ensure delivery against targets

Marketing Technology & Tools Implementation

• Evaluate, select, and implement digital marketing tools and platforms (e.g., CRM integrations, analytics, SEO tools, campaign management platforms)
• Lead onboarding and adoption of new technologies across the marketing team
• Design scalable workflows and automation processes to improve efficiency and consistency
• Ensure seamless integration between tools (e.g., CRM, analytics, content management systems, and sales platforms)
• Stay informed on emerging technologies, AI applications, and industry trends to drive innovation

Content & Digital Experience

• Collaborate with content and brand teams to develop high-performing digital content
• Ensure consistency in messaging, brand voice, and user experience across channels
• Support website optimization initiatives, including SEO, UX improvements, and conversion rate optimization
• Guide content personalization strategies based on audience segmentation and behaviors

Stakeholder Collaboration & Enablement

• Work cross-functionally with commercial teams to align marketing efforts with pipeline goals
• Provide guidance on digital best practices to internal stakeholders
• Support sales enablement initiatives through targeted digital campaigns and tools
• Communicate performance results and recommendations clearly to leadership

Cross‑Functional Leadership

• Act as a strategic partner to Sales leadership while balancing enterprise standards and governance
• Align enablement priorities with Marketing, Product, Revenue Operations, and Customer teams
• Facilitate feedback loops between the field and content/tool owners to drive ongoing improvement

You are meant for this job if:

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience), Masters preferred
• 5 - 7 years of experience in digital marketing, demand generation, or related roles
• Proven track record of managing multi-channel digital campaigns with measurable results
• Experience implementing and managing marketing technology platforms and integrations
• Strong analytical skills with the ability to translate data into actionable insights
• Hands-on experience with tools such as Google Analytics, CRM systems (e.g., Salesforce), SEO platforms, and paid media tools
• Familiarity with marketing automation concepts; experience with ABM strategies is a strong advantage
• Strong project management and organizational skills
• Prefer candidates with prior management experience 

Skills