Who We Are

At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

• We are stronger as one: We collaborate across the enterprise, scale what works and act   decisively for our customers and partners.
• We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders.
• We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

Who You’ll Work With

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.

About The Role

The Marketing Director will lead integrated marketing, sales enablement, and business development initiatives for the Life Insurance division, with an emphasis on supporting key focus firms (i.e. Allstate, etc.). This role will drive strategic planning and execution of data-informed marketing programs, strengthen brand equity, and enable growth through high-impact content and campaigns tailored both B2B and B2C audiences.

Responsibilities

• Strategic Marketing Leadership:
  • Develop and implement marketing strategies aligned with overall business objectives and key growth opportunities.
  • Lead multi-faceted marketing plans that encompass brand positioning, digital strategy, content marketing, campaign execution, and performance analytics.
  • Serve as a strategic partner to cross-functional teams, contributing to product launch strategies, business growth initiatives, and field development programs.

• Content Development & Messaging:
  • Lead the creation of dynamic, omni-channel marketing content across B2B segments, including sales enablement, product education, and lead-generation assets.
  • Write and oversee development of content optimized for digital platforms including email, text, social media, web, video, and paid media.
  • Key Account Relationship Management & Partner Engagement:
  • Act as the primary marketing point of contact for key strategic accounts and top-tier Focus Firms, managing day-to-day engagement, driving collaborative planning, and ensuring alignment between partner objectives and the company’s strategic initiatives.
  • Build and nurture high-impact relationships with senior leaders, wholesalers, and marketing stakeholders within partner organizations. Serve as a trusted advisor by understanding their growth strategies, identifying opportunities for marketing support, and delivering tailored solutions that elevate their success.
  • Co-develop and execute joint marketing plans with key accounts, including advisor toolkits and campaign strategies that support partner-specific sales goals and brand alignment.
  • Facilitate regular planning and review sessions with internal account teams and partner firms to assess progress, optimize performance, and ensure consistent communication and transparency in program execution.
  • Provide white-glove service to strategic partners by proactively anticipating needs, managing requests, and developing campaigns to maximize partner satisfaction and field engagement.
  • Equip account teams and financial professionals with tools to market and sell effectively including product / platform messages and programs
  • Leverage performance data, partner feedback, and market trends to continuously refine partner strategies and deliver measurable business impact, including increased engagement, sales velocity, and retention.
  • Occasional travel to key partner locations and national conferences to maintain & build relationships.

• Digital Marketing & Analytics
  • Drive adoption of digital marketing tools and platforms to enable advisor engagement, lead generation, and measurable outcomes
  • Optimize campaigns using performance data and testing insights; refine strategies based on KPIs, marketing funnel metrics, and engagement rates.
  • Closely partner with internal teams (Product development, Distribution, Legal, Compliance) and the entire Corebridge Marketing organization (Creative Solutions, Digital, Marketing Operations, Social, Communications) to launch coordinated marketing efforts.

Please note this is not an exhaustive list of all responsibilities of the position, and the requirements of the job may change in line with business needs.

Skills and Qualifications

• Education & Experience
  • 7 years preferred; deep knowledge of marketing life insurance products and the evolving insurance landscape
  • Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.

• Strategic & Industry Expertise:
  • Understanding of financial professional behavior and the dynamics of multi-channel distribution
  • Proven ability to align marketing strategies with sales objectives and business KPIs.

• Marketing & Digital Acumen:
  • Mastery of B2B content marketing, marketing automation, and performance marketing techniques.
  • Experience with marketing technology platforms (e.g., Salesforce, Seismic).
  • Proficient in data-driven campaign development, A/B testing, and ROI-focused marketing.

• Leadership & Collaboration:
  • Strategic thinker with strong project management capabilities and experience leading matrixed teams.
  • Strong verbal and written communication skills, with the ability to influence stakeholders and present to executive leadership.
  • Adept at navigating a fast-paced, evolving environment with a proactive, entrepreneurial mindset.

• Technical & Creative Skills:
  • Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams, Aprimo).
  • Ability to write and edit marketing content with creativity and precision.

Work Location

This position is based in Corebridge Financial’s Houston, TX, office and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely.

Estimated Travel

Minimal travel

Why Corebridge?

At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.

Benefit Offerings Include:

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location.  In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law, governing Plan document(s) and Company policy.

We are an Equal Opportunity Employer

Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs.  If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com.  Reasonable accommodations will be determined on a case-by-case basis, in accordance with applicable federal, state, and local law.

We will consider for employment qualified applicants with criminal histories, consistent with applicable law.

To learn more please visit: www.corebridgefinancial.com

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