SUMMARY
Oversee the Show’s Marketing, Strategic Communications, Digital Media and Merchandise departments. Direct the execution of advertising/marketing and communications, media relations, public relations, reputation management, brand identity and awareness, merchandise, editorial production, and digital and social media.
ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:
Oversee and direct the day-to-day efforts of the marketing, strategic communications, digital/social media and merchandise departments.
Oversee the efforts of the department’s 13 volunteer committees.
Create, direct, and execute marketing research including surveys and consumer demographic analysis.
Oversee the creation, execution and integration of a comprehensive marketing strategy and associated metrics including:
Establish and maintain a consistent positive corporate image in the community commensurate with a non-profit organization throughout all marketing, communication, and public relations efforts.
SUPERVISORY RESPONSIBILITIES
Manage four direct reports. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
LANGUAGE SKILLS
OTHER SKILLS AND ABILITIES
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee may be required to sit, stand, climb, balance, stoop, kneel, crouch or crawl. During the Show, the employee may be required to frequently walk to various places on the grounds. The employee may be required to lift and/or move 15 or more pounds. Extended work hours required, especially during peak periods. Some after hours with volunteers required, including meetings, presentations, training sessions and social functions.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee may be exposed to dust, chemicals and animals at various times.
The Houston Livestock Show and Rodeo™ has made an impressive footprint on the livestock and entertainment industries and in the sport of rodeo. It also has played a notable role in enhancing the lives of thousands of young people in the state of Texas.
OUR MISSION
The Houston Livestock Show and Rodeo promotes agriculture by providing a family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and delivers year-round educational support within the community.