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We are currently seeking to hire a Sr. Associate, Customer Marketing. In this role, you will be responsible for leading key initiatives that enhance the customer experience and drive engagement across the customer lifecycle. You will sit at the intersection of project management, stakeholder coordination, and marketing strategy. The selected candidate will bring a deep understanding of lifecycle marketing, excellent organizational skills, and a collaborative mindset to ensure effective execution of marketing programs that support retention, loyalty, and revenue growth.
RESPONSIBILITIES:
- Own the end-to-end development and execution of lifecycle marketing campaigns across email, SMS, digital, and direct mail channels
- Lead cross-functional response efforts during customer-impacting incidents and/or operational disruptions (e.g., outages, billing errors, service updates)
- Drive the coordination and deployment of crisis communications across email, SMS, in-app, and web channels, ensuring messaging is accurate, timely, and consistent with brand voice.
- Act as the primary liaison between the customer marketing team and key stakeholders to ensure that timelines, deliverables, and expectations are met
- Facilitate regular check-ins, presentations, and reporting to ensure alignment across business units
- Support and mentor team members, providing guidance on lifecycle marketing best practices and project execution
- Contribute to a collaborative, high-performance culture focused on innovation, accountability, and continuous improvement
REQUIREMENTS:
- Bachelor’s degree in marketing, business, communications, or related field
- 5+ years of marketing, customer experience, or communications
- Project management experience
- Proficient at multitasking and delivering in a time-sensitive environment
- Proven success managing complex marketing projects and cross-functional teams
- Excellent communication, presentation, and interpersonal skills
- Flexible and adaptable to a rapidly changing, fast-paced business environment
- Experience in Adobe Workfront or Asana is preferred
- Energy industry or consumer products experience is preferred
- Experience in crisis or issue management is strongly preferred
NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability.