First Service Credit Union is more than just a financial institution; we’re a community.

Rooted in a shared vision of fostering financial well-being, our journey began in 1977 when 15 dedicated Brown & Root employees convened with a clear purpose: to establish a member-centric, not-for-profit credit union. Four decades later, our credit union has grown to over 90,000 members, but our philosophy remains unchanged. As a member-owned cooperative, every account holder is an important part of our fabric. Dive deep into our story, and learn what sets us apart.

We are currently seeking to hire an AVP of Marketing Operations. In this role, you will be responsible for overseeing the day-to-day operations and efficiency of the marketing department. In this leadership role you will focus on optimizing marketing workflows, managing vendor relationships, integrating marketing technologies with digital banking platforms, and leveraging technology to improve operational performance. In addition, you will work closely with cross-functional teams, including the Sales Team, Lending Team, Branches, and other stakeholders, to ensure alignment with overall marketing strategies and organizational goals. The selected candidate will enhance member experience across digital channels through personalized messaging and offers, driving innovation, and delivering measurable results.

RESPONSIBILITIES:

• Marketing Operations and Workflow Optimization: Lead the implementation of marketing processes and workflows that enhance team collaboration, project efficiency, and campaign execution. Integrate marketing automation platforms with digital banking technologies to deliver personalized offers and messaging. Ensure projects are delivered on time, within budget, and aligned with strategic objectives. Continuously assess and improve operational processes, utilizing best practices to streamline workflows.
• Vendor and Technology Management: Oversee the management and integration of marketing technology platforms, including Acoustic marketing automation platform, Kentico (website CMS), Alpharank for digital marketing attribution, eCU Technologies’ Origins for Online Account Opening, and project management software. Build and maintain relationships with key vendors to ensure services and technologies align with the credit union’s needs and budgetary constraints. Stay up to date on emerging marketing technologies and assess their potential to improve operational efficiency
• Digital Strategy and Member Experience Enhancement: Drive the execution of digital marketing strategies, including website management, SEO, paid media, and marketing automation. Enhance member experience across digital channels by implementing personalized messaging and offers. Ensure digital marketing channels are optimized to drive member engagement and achieve organizational growth. Align digital efforts with broader marketing initiatives, focusing on delivering measurable performance.
• Data Analytics and Reporting: Lead the analysis of marketing performance metrics, ensuring data-driven decision-making to optimize campaigns and strategies. Provide regular reporting on key performance indicators (KPIs) and marketing return on investment (ROI) to senior leadership. Ensure data integrity across all marketing platforms and derive actionable insights from analytics.
• Collaboration and Strategic Planning: Collaborate with the A VP of Design and Content on the overall direction of the Marketing Department. Participate in strategic planning sessions to align marketing operations with special projects and initiatives. Foster a cohesive team environment that supports shared goals and objectives.
• Budget Oversight and Resource Allocation: Assist the VP of Marketing in managing the marketing operations budget. Allocate resources effectively to support key marketing initiatives, balancing operational needs with cost-saving opportunities. Collaborate with leadership to identify areas where operational efficiencies can lead to budget optimization.

Performance Measurements:

• Ensure marketing operations and workflows are optimized to support the credit union’s goals for increasing membership, loans, and wallet share.
• Provide actionable insights and data-driven recommendations through regular performance reporting.
• Effectively manage vendor relationships and technology platforms to enhance operational success.
• Ensure timely and efficient execution of digital marketing strategies that contribute to measurable outcomes.
• Collaborate effectively with the AVP of Special Marketing Projects to align departmental initiatives.
• Manage the marketing operations budget, allocating resources to maximize impact while identifying cost-saving opportunities.

REQUIREMENTS:

• Minimum of 7 years in Marketing Operations, Digital Marketing, or a related field; minimum of 5 years of management experience in a Credit Union, Financial Institution, or Marketing environment.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Able to motivate, influence, and/or train others.
• Experience fostering sound relationships with other entities (companies and/or individuals).
• Ability to influence and/or sell ideas or services to others.
• Proven experience integrating marketing automation platforms with digital banking technologies for personalized offers and messaging.
• Strong leadership skills with experience in managing vendor relationships.
• Proficiency in data analysis and reporting, with the ability to derive actionable insights from marketing performance metrics.
• Demonstrated ability to work collaboratively with cross-functional teams and stakeholders.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or any other legally-protected characteristic or classification. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Workforce Operations Department.