At ExxonMobil, our vision is to lead in energy innovations that advance modern living and a net-zero future. As one of the world’s largest publicly traded energy and chemical companies, we are powered by a unique and diverse workforce fueled by the pride in what we do and what we stand for. The success of our Upstream, Product Solutions and Low Carbon Solutions businesses is the result of the talent, curiosity, and drive of our people. They bring solutions every day to optimize our strategy in energy, chemicals, lubricants, and lower-emissions technologies.

ExxonMobil’s state-of-the-art campus north of Houston serves as home to its Upstream, Product Solutions and Low Carbon Solutions businesses and their associated service groups. The facility opened in 2014 and accommodates more than 10,000 employees and visitors. By bringing many global functional groups together, the campus provides employees with the tools and capabilities needed today, and in the future, to achieve business objectives and accelerate the discovery of new resources, technologies, and products. It was designed to foster improved collaboration, creativity and innovation and enhance the company’s ability to attract, develop and retain the top talent in the industry.

Corporate Brand Marketing is a dynamic team dedicated to improving ExxonMobil’s reputation by driving positive reappraisal among businesses leaders and government entities. As part of the ExxonMobil’s Public and Government Affairs (P&GA) division, we play a crucial role in shaping our public image and ensuring effective communication with stakeholders.

We are seeking a talented Marketing Enablement Analytics Advisor to join our P&GA Corporate Brand Marketing team. In this role, you will manage, cleanse, manipulate and coordinate large volumes of data with the end goal leverage data-driven insights to enhance our marketing strategies, optimize campaigns, and support our mission to ensure ExxonMobil is viewed as an important, respected, and trusted global company that works to improve society and quality of life.

RESPONSIBILITIES:

• Analyze large datasets to extract actionable insights for marketing strategies and campaigns.
• Work with disparate data sets and make sense of them to improve campaign optimizations and enhance measure campaign effectiveness.
• Collaborate with external agencies and internal cross-functional teams to design and implement data-driven marketing initiatives.
• Utilize statistical analysis and machine learning techniques to identify patterns and trends
• Support oversight of design and execution of A/B tests to evaluate campaign effectiveness and bring innovation and learning to future marketing planning and activation.
• Co-lead and maintain dashboards and reports to track key performance indicators (KPIs).
• Present findings and recommendations to senior management and stakeholders.
• Ensure data integrity and compliance with data privacy regulations.
• Stay updated with the latest industry trends and best practices in data science and marketing analytics.
• Work with external agencies to develop and interpret results from data-driven projects (full funnel models, attribution models, 3P measurement tracking)
• Troubleshoot with existing measurement plans, data sources and 3P tracking, including challenges that may arise due to changes/updates such as GA4 migration, Salesforce Marketing Cloud implementation, email deliverability, iOS14 updates, pixels, APIs, etc.

REQUIREMENTS:

• Bachelor’s or Master’s degree in marketing, Business, Statistics, Data Science, or a related field
• 5 years in marketing analytics
• Proven experience in marketing analytics or in a similar analytical and data role
• Strong knowledge of digital marketing and overall digital media and measurement ecosystem
• Demonstrated experience in media analytics, the advertising industry, martech, and adtech ecosystems
• Experience with data visualization tools, preference with Power BI
• Excellent communication and presentation skills
• Ability to work collaboratively in a team environment
• Strong problem-solving skills and attention to detail
• Experience or interest in the B2B and public & government affairs sectors is preferred
• Familiarity with marketing automation tools and CRM systems such as Salesforce Marketing Cloud, Google’s suite of products is preferred
• Knowledge of data privacy regulations and best practices is preferred

ExxonMobil is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.